Your next release, planned day by day.
The free Blueprint gives you the six weeks in outline. The Release Rollout gives you 10 weeks, six before your release and four after, written out in full, one day at a time, with every email, text and pitch drafted ready for you to make your own.
You open it in the morning and do what it says.
Platforms covered inside
Sound familiar?
I hear this all the time...
- I've got a release date and no idea what to do between now and then
- I downloaded the six-week plan and it's still sitting in my downloads
- I don't know what to post so I post the same clip five times
- I know I should email my list and I never know what to say
- I can't tell if I'm meant to be pitching radio now or after
- I'll set up the ads the week of release and hope
- Every drop I'm starting the plan from scratch again
- I'm tired, overwhelmed and still feel unseen
Sound like you? Here's where I come in
The Release Rollout gives you the 6 weeks pre-release and the 4 weeks post-release with all 10 weeks planned day by day, so you stop planning and start doing.
The real problem
Talent was never your problem. Your rollout is.
You've probably read the Blueprint. Maybe two or three other guides.
They all tell you what a good rollout looks like.
None of them tell you what to do on a Tuesday morning.
That's why you know the shape of the plan and still open your phone with nothing to post.
Every release burns out with you back at square one planning the next one from scratch.
The artists you're watching blow up right now aren't more talented than you.
They just know what today is for.
Where this came from
Bands, labels, agencies. I've sat on every side of the table.
I'm Jamie. I've spent ten years on every side of the table.
In bands. In management. Inside agencies and labels.
Long enough to see which strategies actually move a release and which ones are noise.
The ones that work aren't a secret.
Release cycles. Ad systems. List building. Planning a drop months out.
It's the standard playbook across the industry, from Grammy-nominated artists and their managers down.
The difference is they have a team running it.
The Rollout is that playbook for one release, written for an artist running it alone.
My old band.
Artists I've worked with
Real artists. Real results.
Introducing
The Release Rollout
Your next release, planned day by day.
Six weeks before release through the four weeks after, with all 10 weeks planned day by day.
Buy it and you also get 8 email templates, 5 text templates and 7 pitch templates, four Meta ad campaigns and the Professional Pitch Templates.
Every day has an instruction.
Every posting day has a post idea, so you never sit down wondering what to make.
You add your own details to the templates and rewrite them so they sound like you, then send them on the day the plan says.
And it all sits in one online plan you tick your way through.
Try the whole thing. If it's not for you, every cent back.
Full refund within 14 days.
Get the Rollout, $47This rollout will give you
The Plan
- A day-by-day plan for all 10 weeks. Monday to Sunday, week by week, with what to post, what to send and what to set up
- The full setup. Your distributor, Laylo, ManyChat, your email platform and your link in bio page, walked through before week six starts
- What to do after the first two weeks. Two more weeks of guidance on keeping the song moving, reading your data and deciding what earns more spend
- When to start. Six weeks out from your release date
The Templates
- Eight email templates. Drafted and ready for you to make your own
- Five text templates. Sent on the day the plan says
- Seven pitch templates. Press, radio, playlist and the Spotify editorial pitch are handled separately because they each want something different
- The Professional Pitch Templates. Ready-made pitches for playlists, radio, press, labels, management, agencies and sync
Ads, Content and Pitching
- Four Meta ad campaigns. Buzz, warm retargeting, the release campaign and post-release scaling
- Three budget versions. Each campaign worked against a $1,000 example budget with $500 and $250 versions
- The content system. Eleven angles to pull from and a planning target of 50 videos across the campaign
- Playlist and editorial pitching, explained. Who to pitch, when to do it and what a pitch that gets read looks like
10 weeks · 20 templates · Online plan
Nothing left to google at 2am.
Be honest with yourself
Who this is for
This is for you if
- You're an independent artist with a release coming
- You've read the plan and you're still not sure what to do on a Tuesday
- You'd rather follow a calendar than build one
- You want the emails, texts and pitches drafted so you can get on with filming
- You want a plan you can run yourself without hiring an agency
This isn't for you if
- You're looking for a shortcut that skips the work
- You don't have a song ready or a date in mind
- You want someone to post, email and run the ads for you
- You expect a plan to make a song work that the song can't
- You want templates you can send without making them your own
The investment
What's inside
Most artists have spent far more on playlist services and boosted posts that went nowhere.
This is one release planned day by day, for less than one of those boosted posts.
01 / 10
The Day-by-Day Plan
Monday to Sunday, week by week, with what to post, what to send and what to set up
02 / 10
Email Templates
You add your own details and rewrite them so they sound like you
03 / 10
Text Templates
Sent on the day the plan says
04 / 10
Pitch Templates
Press, radio, playlist and the Spotify editorial pitch handled separately
05 / 10
The Full Setup
Your distributor, Laylo, ManyChat, your email platform and your link in bio page
06 / 10
Meta Ad Campaigns
Buzz, warm retargeting, the release campaign and post-release scaling
07 / 10
The Content System
Eleven angles to pull from and a planning target of 50 videos
08 / 10
Playlist and Editorial Pitching
Who to pitch, when to do it and what a pitch that gets read looks like
09 / 10
After the First Two Weeks
Two more weeks on keeping the song moving and reading your data
10 / 10
Professional Pitch Templates
Ready-made pitches for playlists, radio, press, labels, management, agencies and sync
★★★★★
"Jamie genuinely delivers on what he says he will. He's a standup dude."
Moberod · Pop-Punk, USA
The guarantee
🔒 No-risk, 14-day money-back guarantee
Try the whole thing. If it's not for you, every cent back.
Full refund within 14 days. Email me and it's done.
Got questions?
Frequently asked questions
What do I actually get?
A day-by-day plan for all 10 weeks, Monday to Sunday, with what to post, what to send and what to set up.
8 email templates, 5 text templates and 7 pitch templates.
Four Meta ad campaigns, the content system and the Professional Pitch Templates.
How do I get it?
A link to the Rollout lands in your inbox the moment you buy.
No download needed.
Open it on a laptop or your phone and tick your way through it.
When should I start?
Six weeks out from your release date.
If the song is finished and the date isn't locked yet, pick one and count backwards.
Do you send the emails and pitches for me?
No. I write the templates. The sending is yours.
You add your own details and rewrite them so they sound like you, then send them on the day the plan says.
Do I need a big ad budget?
No.
Each of the four Meta campaigns is worked against a $1,000 example budget, with $500 and $250 versions if that's where you're at.
How is this different from the Modern Music Method?
The Rollout plans one release.
The Modern Music Method is the whole career, 12 modules and 45 lessons, for $97.
You can start here and pick up the course later.
What if it's not for me?
Then you get your money back.
Full refund within 14 days if it's not for you.
Email me and it's done.
One last thing
You've read this far for a reason.
Seriously, what are you still doing reading at this point?
You should just say "f*ck it" and take this thing for a spin.
Every release you plan from scratch costs you fans and income you should already have.
This is one release planned day by day, priced for an artist doing it alone.
- A day-by-day plan for all 10 weeks
- 8 email templates, 5 text templates and 7 pitch templates
- The full setup, from your distributor to your link in bio page
- Four Meta ad campaigns with $1,000, $500 and $250 versions
- The content system, eleven angles and a planning target of 50 videos
- Playlist and editorial pitching, explained
- Two more weeks of guidance after the first two weeks
- The Professional Pitch Templates included
🔒 One payment · ⚡ Instant access · 14-day money-back guarantee