I build your release system for you.

You've got a song and a date. What you don't have is the six weeks of setup, a day-by-day plan written around your actual release and the email and text system running underneath it.

I build it. You run it.

★★★★★ Trusted by 250+ artists

Platforms covered inside

facebook chartmetric youtube instagram tiktok cdbaby spotify distrokid manychat discord facebook chartmetric youtube instagram tiktok cdbaby spotify distrokid manychat discord

Sound familiar?

I hear this all the time...

  • I've got a song and a date and none of the setup done
  • I know I need ManyChat and Laylo and I've never opened either
  • My emails land in the promotions tab
  • I've got followers and no way to reach them on release day
  • I keep meaning to build the system and never get around to it
  • I'd rather be making content than linking accounts
  • Every release I start the plan from scratch again
  • I'm tired, overwhelmed and still feel unseen

Sound like you? Here's where I come in

The Release Build gives you a release plan written for your song and your email and SMS system set up in your own accounts, so all you do is make the content and press send.

Crowd at a live show

The real problem

Talent was never your problem. Your setup is.

The build is simple to understand and tedious to build.

That's why most artists never get around to it.

ManyChat, Laylo, your email platform and the connections between them. A sending domain to warm up and DNS records to set correctly.

So release day arrives with no list to text and no emails ready to send.

Fans can't connect with you when your system is disconnected.

The artists you're watching blow up right now aren't more talented than you.

They just have the system running underneath.

Jamie O'Sullivan at a live show

Where this came from

Bands, labels, agencies. I've sat on every side of the table.

I'm Jamie. I've spent ten years on every side of the table.

In bands. In management. Inside agencies and labels.

Long enough to see which strategies actually move a release and which ones are noise.

The ones that work aren't a secret.

Release cycles. Ad systems. List building. Planning a drop months out.

It's the standard playbook across the industry, from Grammy-nominated artists and their managers down.

The difference is they have a team running it.

The Release Build is that playbook, built for your release and handed over to you.

My old band.

LIVE
250+Trusted by real artists
7Days to build
8Emails written
5Texts written
4Meta ad campaigns
100%Yours when I'm done

Artists I've worked with

Real artists. Real results.

Moberod
Sunsick
Sean Massaro
Feel Good
Bebe G
Smacked Youth
Mel Kay
Kill Tuco
El Tee
Porpoise Spit
Trilla
Sam Sample
Prynne
LLC
Ava Jayde
Danny Balentine
Tyler Tradewell
Joe Smallwood
3one
Birdhouse

Introducing

The Release Build

I build your release system for you.

A release plan written for your song. Your release date counted backwards, with what to do on each day and what type of content each post should be.

Buy it and you also get The Modern Music Method. The full course, the Industry Contact List, the Artist Toolkit, the pitch templates and the Resource Index.

I build it. You run it.

Your email and SMS system gets set up in your own accounts.

You make the content and you press send.

And you own all of it when I'm done.

Seven days from the moment your intake form lands.

Buy it and I'll send the intake form straight away.

Get the Build, $397

In their words

This build will give you

01

The Plan

  • A release plan written for your song. Your release date counted backwards with what to do on each day
  • What each post should be. The type of content for every posting day
  • A kickoff call. A call before I start
  • A handover. I walk you through the finished system once it's built
02

The System

  • Your email and SMS system. Set up in your own accounts
  • ManyChat, Laylo and your email platform. And the connections between them
  • The technical side, handled. Your sending domain warmed up, your DNS records set correctly and your accounts linked
  • Emails that land in inboxes. Instead of the promotions tab
03

The Writing and the Ads

  • Eight emails, written. Drafted around your release, ready for you to edit into your own words
  • Five texts, written. Drafted around your release
  • Your Meta ads strategy, laid out. The four campaigns, what each one is for and what to optimise for
  • A budget you can actually afford. And how to split it

Built in seven days · Set up in your own accounts · The Method included

Release planKickoff callHandoverManyChatLayloEmail platformSending domainDNS recordsEight emailsFive textsMeta ads strategyThe Modern Music MethodIndustry Contact ListArtist ToolkitPitch templatesResource Index

Nothing left to google at 2am.

Get the Build, $397

Be honest with yourself

Who this is for

This is for you if

  • You're an independent artist with a song and a release date
  • You want the setup done for you
  • You'd rather make content than link accounts
  • You want to own the system once it's built
  • You're happy to make the content and press send yourself

This isn't for you if

  • You're looking for a shortcut that skips the work
  • You want someone to run your ads for you
  • You want someone to make your videos
  • You want someone posting as you
  • You don't have a song ready or a date in mind

The investment

What's inside

Most artists have spent far more on playlist services and boosted posts that went nowhere.

This is your release system built for you and set up in your own accounts.

01 / 08

A Release Plan Written for Your Song

Your release date counted backwards with what to do on each day

Built

02 / 08

Your Email and SMS System

ManyChat, Laylo, your email platform and the connections between them

Set up

03 / 08

The Technical Side

Sending domain warmed up, DNS records set correctly and accounts linked

Handled

04 / 08

Your Emails

Drafted around your release, ready for you to edit into your own words

8

05 / 08

Your Texts

Drafted around your release

5

06 / 08

Your Meta Ads Strategy

The four campaigns, what each one is for and how to split your budget

4

07 / 08

A Kickoff Call and a Handover

A call before I start and a walk through the finished system

2 calls

08 / 08

The Modern Music Method

The full course, the Industry Contact List, the Artist Toolkit, the pitch templates and the Resource Index

Included

Built in seven days

$397

One-time payment · Intake form sent straight away

Get the Build

You own all of it when I'm done

Moberod

★★★★★

"Jamie genuinely delivers on what he says he will. He's a standup dude."

Moberod · Pop-Punk, USA

Not sure yet?

Talk it through first.

Book a 30-minute call. I'll tell you whether it's the right move for your next release.

If you'd rather skip the call, buy it and I'll send the intake form straight away.

Book a 30-minute call

Got questions?

Frequently asked questions

What do you actually build?

A release plan written for your song, with your release date counted backwards and what to do on each day.

Your email and SMS system, set up in your own accounts.

Eight emails and five texts drafted around your release, plus your Meta ads strategy laid out.

What do I have to do?

You make the content and you press send.

I'm not running your ads and I'm not making your videos.

Nobody should be posting as you.

How long does it take?

Seven days from the moment your intake form lands.

Do I own the system?

Yes. Everything is set up in your own accounts.

You own all of it when I'm done.

What happens after I buy?

I'll send the intake form straight away.

There's a call before I start, and I walk you through the finished system once it's built.

Is the Modern Music Method included?

Yes. The Modern Music Method comes with it.

The full course, the Industry Contact List, the Artist Toolkit, the pitch templates and the Resource Index.

Can I talk to you first?

Yes. Book a 30-minute call and I'll tell you whether it's the right move for your next release.

One last thing

You've read this far for a reason.

Seriously, what are you still doing reading at this point?

You should just say "f*ck it" and take this thing for a spin.

Every release you set up from scratch costs you fans and income you should already have.

I build it. You run it.

  • A release plan written for your song
  • Your email and SMS system set up in your own accounts
  • ManyChat, Laylo and your email platform connected
  • Your sending domain warmed up and your DNS records set correctly
  • Eight emails and five texts written
  • Your Meta ads strategy laid out across the four campaigns
  • A kickoff call and a handover
  • The Modern Music Method comes with it
Built in 7 days Your price $397
Get the Build, $397 →

🔒 One payment · Built in seven days · You own all of it

The Release Build $397 Get the Build